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'Tower Drop'-Immersive Restaurant  

People can choose any stage they want to experience in the TOWERDROP restaurant. By tasting the drinks and desserts of different stages, they can feel the corresponding mood even without riding the jumping machine.

Let's embark on a journey through the immersive experience of the Tower Drop restaurant. Imagine that you are currently seated on the Tower Drop. How would you feel in this moment?

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​2021 Spring

Typeface & Logo Design

Poster Design

Menus Design

Curiosity 0-10s

 In the first 10 seconds of the ride, people might be curious about what is going to happen, so the drinks and desserts will be both sour and sweet.

Nervous 20-40s

20’s after starting, people became nervous. So the taste of drinks and desserts will be deep sour.

Terrified 40-55s

When the jumping machine reaches its highest point, people will feel terrified. So, the taste of drinks and desserts will be sugar-free and bitter.

Extreme Fear after 55s

At the 55s’, the jumping machine drops rapidly, causing people to feel weightlessness and extreme fear. So, the taste of drinks and desserts are bitter and spicy.

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